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FORMAD


SilverPlatter

The Food & Agriculture Collection

A valuable information source for anyone specializing in food science and technology :

Marketing and other management professionals concerned with strategic planning for the beverages industry.

Data for food and drinks industry analysts on consumer demands & preferences

Information on costs and quality control.

Product development managers keeping up to date with other companies and new product development.

Production managers concerned with new developments in food and beverage preservation, processing, or distribution.

Source: Leatherhead Food Research Association

Print Equivalent: Food and Drink Market Abstracts

Frequency: Quarterly

Number Of Records: 120,000

Coverage Dates: 1982-Present

Type Of Records: Bibliographic

One of the Finest Collections of Food And Drinks Market Data available

FOMAD, from Leatherhead Food Research Association, is an ideal quick reference source for key market and company information, including sales figures, market shares, consumer trends, advertising spending, and production and trade statistics.

FOMAD contains over 10,000 records and is updated weekly. Information is gathered from international marketing and trade journals, statistical publications, books and market reports. Extensive coverage is also provided for all well developed food and drinks markets across the world, including Europe, North America and Australia, as well as emerging markets, such as Eastern Europe and South America.

The Power of electronic information on SilverPlatter

With your choice of SilverPlatter’s search and retrieval software (SPIRS) for Web, Windows, Macintosh, PC or UNIX clients, you can easily: search the entire database in a single keystroke; target your search to a specific area of interest; free-text search through the database; use Boolean and proximity operators for searching, including AND, OR, NOT, WITH, NEAR, ADJ; switch easily from brief to full record; search Leatherhead Food Research Association’s FOMAD AND other databases at the same time for truly comprehensive results; combine current and previous search statement and much, much more!

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